Strategic Support for Creative Businesses

You care about your business and your team and know it has the potential to grow. But you can’t do everything, and you certainly can’t do it all at once. You’re bogged down in the grind of running your business, which hinders your creativity and why you started it in the first place.

Stop asking ‘what next’, thinking you should be doing more, and making panicked decisions. Let’s work together to plan, build and grow your business.

Kat Spybey, Founder at Spybey Digital_

“Laura has been a key support in the recent transformation of my digital marketing agency. I wouldn’t hesitate to ask for her support again next time we need to grow.”

Business Development

A 3-month project with in-person sessions.

You have big dreams and plenty of ideas. They’re running wild inside your head and you don’t have the time or headspace to do anything about them. 

Share your hopes, dreams, and ideas with me. Together we can develop and refine them to create a business plan that excites you and pushes your business to its full potential. 

Next, we’ll break things down into bite-sized chunks, flesh out a priority order, looking at everything from the financials, to your team, suppliers, and marketing plans. 

    • Development of your business goals, target audience, and growth opportunities.

    • Creation of a ten, seven, five, and two-year plan (sounds scary but trust me, it isn’t!)

    • Refinement of your brand offering - we’ll work on your brand identity, messaging, and offering to make sure it’s knock-out.

    • Timeline, to-do list, and accountability sessions to get your business to where you want it to be.

    • Clear understanding and articulation of what makes your business unique.

    • A recruitment plan to attract the right people at the right time to help you scale.

    • A timeline and to-do list in priority order and accountability to make it happen.

    • An ambitious and clear business plan to support investment and growth opportunities.

  • “As the sole director of Spybey Digital, I can find it difficult to carve out the necessary time to focus on the business’ strategy and future growth, away from day-to-day client delivery. My sessions with Laura hold me accountable, make me think about the bigger picture, strategies and reconnect with the reasons why I started this business. With her own experience of running an agency, she’s been a brilliant sounding board to help me overcome pinch points and focus my decision-making. Most importantly, she’s supported me whilst injecting some fun back into running a business which can at times feel like a lonely and overwhelming task.”

    Kat Spybey, Founder at Spybey Digital_

Brand Strategy

Nailing your USP and fine-tuning your brand to stand out from your competitors, talk to your ideal customers, and attract the best team.

A 3-6 month project with in-person sessions.

    • Drill down into your target audiences and growth opportunities. You’ll know them by name at the end of this session!

    • Fine-tune your messaging and tone of voice to create a brand guide to be used across all of your business touch points.

    • Explore growth, partnership and collaboration opportunities.

    • Review your website and communications channels. 

    • A strong, engaging brand that talks to your audience.

    • Clear brand identity used consistently across all touch points - branding, words and product offerings.

    • A clear understanding of your audience and how to reach and engage them.

    • A collaboration and partnership plan to support your brand growth.

Marketing Strategy

A 3-month project with in-person sessions.

Without a clear marketing strategy, you’re just shouting into the void. Marketing isn’t just the final step - the videos, website, ads, and newsletters. An impactful marketing campaign has to link to your business's foundations - your who, what, when, why, and how much. 

    • Identify target and growth audiences and get to know them.

    • Fine-tune your messaging and call to action.

    • Review your current channel and content plans.

    • Delve into your marketing analytics. 

    • A marketing plan that delivers against your business plan. 

    • Consistent brand messaging and strong call-to-actions. 

    • The power to review, learn, tweak + improve as you grow using your data.

    • Engaging content going out at the right time on the right channels

  • “I had the absolute pleasure of engaging Laura to develop a marketing content strategy. Laura's expertise and dedication were evident throughout and I was particularly impressed with her ability to translate our ideas into a compelling content strategy that resonated with our audience. Her creative insights and strategic thinking were invaluable."

    Karen Tait, Founder & CEO at The Residence Coworking

Project Management

One of my greatest strengths is attention to detail and organisation. I'm a dab hand with a timeline and spreadsheet, a knack for copyediting and proofreading, and have experience managing multiple freelancers and in-house teams to deliver on a project.

Do you have a project or campaign on the horizon that your team needs help to deliver on? Let's chat.

  • "I cannot recommend Laura highly enough. We’ve passed over several critical projects to manage which have all been carried out professionally, efficiently and to an extremely high standard. We have been delighted with the results".

    Katie Tait, Director of Communications at Maggie’s