Marketing Strategist + Business Mentor
Clarity, positioning and marketing strategy for organisations ready to grow.
Growth can feel exciting, messy and full of big decisions — especially when your brand, offer or marketing no longer reflects where you’re heading.
I work with founders, leadership teams and purpose-led organisations to clarify who they are, what they stand for, and how to communicate that in a way that supports meaningful, sustainable growth.
Whether you’re growing a creative agency, building a founder-led business, or leading a charity or social enterprise through change, I bring strategic thinking, honest advice and practical support to help you move forward with confidence.
Explore How I Can Help ↓
Who I work with
Different challenges. Shared ambition.
Growth looks different for every organisation.
Sometimes it’s about finding clearer direction. Sometimes it’s about building momentum. And sometimes it’s about stepping back and making sure your marketing is supporting where you want to go next.
I work with organisations at those pivotal moments — bringing clarity, focus and practical strategy to help move things forward.
You’re doing great work, but growth feels inconsistent or harder to sustain.
Maybe referrals aren’t enough anymore. Maybe your offer has evolved. Or perhaps you’re ready to attract bigger or better-fit clients.
I help agency founders clarify their positioning, strengthen their offer and build marketing that supports sustainable growth.
Start-ups + Founder-led Businesses
Choose the path that feels most like you
Creative Agencies
Building something from the ground up is exciting — but it can also feel overwhelming when everything depends on you.
Whether you’re finding your footing or growing into your next chapter, I help founders sharpen their proposition, align their marketing and create a practical growth plan.
Charities & Social Enterprises
Doing meaningful work doesn’t always make communicating it any easier.
Whether you’re trying to reach new audiences, strengthen your brand or navigate change internally, I help charities and social enterprises bring more clarity to their positioning and marketing so they can create even greater impact.
About
A strategic partner for moments of growth and change
I’m a senior brand and marketing leader focused on helping organisations articulate who they are, what they stand for, and how that translates into meaningful growth.
My background spans agency, in-house and consulting — including leading national communications at Maggie's and co-founding a marketing agency working with purpose-led and growing organisations.
Over time, I’ve found I’m most valuable when working directly with founders and leadership teams — helping them step back, make sense of where they are, and bring clarity to what comes next.
Because when positioning is clear, marketing has direction and teams are aligned, growth feels much more achievable.
Today, I work in a fractional and advisory capacity, supporting organisations through periods of growth, change and transition — particularly where clarity is key to unlocking the next stage.
My approach.
The Creative Growth Framework
Growth rarely happens by accident. It needs clarity, focus and a strategy that feels realistic enough to actually follow through.
The Creative Growth Framework is the approach I use to help organisations move from reactive, inconsistent marketing to clear, intentional growth.
It focuses on four key areas:
Positioning
Getting clear on what makes you distinctive, who you’re really here for, and where you create the most value.
Offer
Shaping your services, products or programmes so they feel stronger, clearer and easier to communicate.
Marketing
Building a marketing approach that feels achievable, consistent and aligned with your goals.
Leadership
Supporting confident decision-making, stronger alignment and the focus needed to move forward.
Together, these create the clarity and momentum organisations need to grow sustainably.
How I work.
Practical, strategic support — not consultancy at arm’s length
I bring together the perspective of a strategist, marketer and mentor.
Over the past 20 years, I’ve worked with agencies, brands, charities and founder-led businesses to shape strategy, strengthen brands and support growth.
But what I value most is working closely with people — helping them untangle challenges, make clearer decisions and build practical plans that feel right for their organisation.
No jargon. No overcomplicated frameworks.
Just honest conversations, strategic thinking and practical support that help you move forward.
Depending on what you need, I work through:
Focused strategy sessions
Short-term strategic projects
Ongoing fractional support
Business mentoring for founders and leaders
Mentoring to support and develop junior team members
Why clients work with me
Experienced, practical and plugged in
Over the years, I’ve built, led and supported organisations from different sides of the table — agency-side, in-house and as an independent consultant.
That means I understand the realities of growth, the pressures of leadership and the challenge of marketing your business while running it.
Clients work with me because I bring:
• 20+ years of brand and marketing strategy experience
• First-hand experience of building and scaling a creative agency
• Senior leadership experience in the charity sector
• Strategic clarity grounded in practical action
• Honest advice and an external perspective
• Accountability, momentum and collaborative support
Connected to the creative and purpose-led community
I’m well connected across the creative and purpose-led sectors, particularly in Essex, Hertfordshire, Cambridge and London.
Through my work with agencies, charities, founders and initiatives like The Creative Table, I’ve built a strong network of creatives, strategists, marketers and collaborators — which means I’m always close to the conversations, challenges and opportunities shaping these sectors.
And where it adds value, I’m often able to connect clients with the right people, partnerships or opportunities.
Ready for more clarity in your marketing?
Growth rarely happens by accident.
It takes clear positioning, focused marketing and the confidence to make the right strategic decisions.
If you’re ready to strengthen your marketing, refine your positioning or create a clearer path for growth, let’s talk.